India’s rich cultural, historical, religious and natural heritage provides a huge potential for development of tourism and job creation in the country. There is a great scope and need to develop tourist circuits on specific themes to attract the tourists having special interest in visiting such places. This can be achieved only through an integrated approach by providing engaging experiences for distinct categories of tourists i.e. Domestic and International. Various themes which are unique and specific to the area can include beaches, culture, heritage, wildlife etc. Such theme based tourist circuits should be developed in a manner that supports communities, provides employment and fosters social integration without comprising upon the environmental concerns and provides unique experiences to the tourists. . In due recognition to this the Government of India, Ministry of Tourism (MoT) launched the Swadesh Darshan Scheme (Central Sector Scheme)– for integrated development of theme based tourist circuits in the country in 2014-15. This scheme is envisioned to synergise with other Government of India schemes like Swachh Bharat Abhiyan, Skill India, Make in India etc. with the idea of positioning the tourism sector as a major engine for job creation, driving force for economic growth, building synergy with various sectors to enable tourism to realise its potential.
Coastal Circuit aims to strengthen India’s position as the land of “Sun, Sea & Surf”. The long coastline of India (7,517 KM) is dotted with several world class beaches spread over states like Gujarat, Maharasthara, Goa, Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Odisha, West Bengal Etc.